About Us

The Alley On Main is the best kept secret for contemporary chic and modern women's apparel and accessories. Shop our styles to stay up-to-date with the latest fashion trends. 

The original brick and mortar location was located on main street in Boerne, Tx - before a roof and building enclosure was built, it was a small alleyway between two historic buildings downtown. Once enclosed, the original storefront 'The Alley On Main' was born.

Our clothing is a curated collection of women's fashion forward brands. We proudly offer a wide range of unique products, from casual every day pieces, to statement dresses, to athleisure wear. Just like our clientele, our style crosses chic and modern, with comfortable, classic, and sophisticated. We are passionate about selecting pieces perfect for the busy mom, the young professional, and the daring fashionista.

We love connecting with our clientele through our mutual love of fashion, so please feel free to reach out for styling tips, sizing questions or simply to say hi!